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Navigating the Business Owner Journey 

At Baird, we support business owners with the expertise and resources you need to reach your professional and personal goals. By partnering with your attorneys, accountants and other advisors, and leveraging our team of business transition experts as needed, we can help you and your business flourish well into the future.

The Business Owner's Roadmap

The Business Owner's Roadmap

Using research conducted with business owners, this whitepaper is a guide to the business owner journey, offering a roadmap to help you think through some of the most important areas of planning, such as:

  • Preparing for unexpected disruptions
  • Navigating family dynamics and developing a succession plan
  • Exploring options for selling your business
  • Preserving the wealth you’ve created for future generations

Our goal with this roadmap? To give you clarity, simplify complex decisions, and help you feel more confident about the future of your business and your family. Reach out to our team at the form below for a copy of this resource. 

Managing Your Greatest Asset


Protecting Your Business

Protecting Your Business

As your business grows, your insurance needs will likely evolve alongside it. We’ll review your existing insurance policies and provide objective guidance that addresses your needs, whether it’s to ensure the longevity of your business or enhance the benefits of your key employees.

Because Baird does not underwrite insurance products, we can work with your trusted advisors to review what solutions truly work best for you.

Supporting Your Employees

Supporting Your Employees

For businesses that offer a qualified retirement plan, we can support the fiduciary obligations that are a result of sponsoring a plan, such as plan reviews, fee analysis, investment recommendations, employee education and ongoing support for you and your organization.


As an independent consultant, we can work with you to analyze a range of providers and help design a customized and flexible solution.

Preparing for the Future

Our first priority is helping you take care of yourself and your family. We want to learn more about your personal situation, identify your dreams and goals and understand your tolerance for risk. Long-term relationships that encourage open and honest communication have been the cornerstone of my foundation of success.


Our Process

59% of surveyed business owners do not have a formal, written plan for their life post-business.1

Our History

80% of surveyed business owners' net worth is locked in their business.1

Our Values

58% of surveyed business owners do not have a written financial plan prepared by a professional.1 

Whether your transition will be intrafamily or to an external buyer, Baird has the experts to support you through the business sale, and the impacts it has on your family and retirement plan. 

Pre-Transition Planning

Pre-Transition Planning

Our team can help coordinate your business transition team, including your attorneys and CPA, to help ensure the your transition runs smoothly. We’ll also use this time to revisit your personal financial plan, exploring tax, liquidity, charitable giving and estate planning strategies to pursue post-transition.

Building A Transition Roadmap

Building A Transition Roadmap

Whether an external sale, internal buyout or family transition, the complexities that accompany the various types of transitions are wide in range – your transition team can support you in developing a timeline, business valuation and communication strategy.  

Discussing Post-Transition Plans

Discussing Post-Transition Plans

Following your exit, we’ll revisit your wealth plan to ensure your assets and liabilities are in alignment, and implement any investment strategies that use proceeds from the business sale.

Partners in Helping You Exit with Confidence 

When you’re ready, our team can leverage key internal partners who help you envision what your transition plan could be like.

External Sale

Baird's Business Owner Solutions can support valuations, sales, mergers, acquisitions, employee stock ownership plans and other similar transactions.

Family Transition

Baird Family Wealth provides specialized guidance for legacy wealth families who require advice and services that extend beyond traditional wealth management needs.

Wealth Planning

Following your exit, our Wealth Planning team can evaluate how the proceeds of your transition can fit into your personal wealth, tax and estate plan.

No matter if you are in the midst of growing your business or beginning to consider a legacy plan, our specialized team of experts can support you. With a constant eye out for you and your business’s best interest, we will collaborate with our in-house specialized teams and your other advisors to help you achieve your personal and professional goals. 

Reach out to see how we can support you

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1 2023 National State of Owner Readiness Report, Exit Planning Institute