Pierce Cole | Financial Advisor

As a Financial Advisor with Shoemaker Financial, I help individuals, families, business owners, and retirees create financial strategies designed to support their long-term goals. Whether you're building wealth, preparing for retirement, protecting your family, or planning for future generations, my goal is to provide clear guidance and help clients make confident financial decisions.

Coming from a family with deep roots in agriculture, I developed an appreciation for hard work, stewardship, and the importance of preserving what you've built. While I chose a career in finance rather than following the farming path taken by many in my family, that background continues to influence how I think about financial planning, estate planning, wealth transfer, and helping families prepare for the future. I understand that financial decisions often impact not only individuals, but future generations as well.

One of the biggest misconceptions I encounter is that you need to be wealthy before working with a financial advisor. I don't believe that's true. Some of the most important financial decisions are made long before retirement. Whether you're saving for a first home, paying off debt, starting to invest, protecting your family, or preparing for future milestones, developing a plan early and staying consistent can make a meaningful difference over time.

My planning philosophy is centered on putting my clients' goals first and creating personalized strategies that align with their unique needs, values, and long-term objectives. I believe successful financial planning is about more than investments. It's about building a roadmap, making informed decisions, and staying focused through every stage of life. I strive to keep financial planning educational, straightforward, and easy to understand so clients can feel confident in the decisions they make. Most importantly, I focus on building long-term relationships and serving as a trusted resource clients can turn to whenever questions arise.

I joined Shoemaker Financial in 2026 after earning a Bachelor of Business Administration in Finance from Mississippi State University. Before joining the firm, I spent two years in the brokerage division of a financial institution, where I developed a strong foundation in financial services and gained experience helping individuals navigate important financial decisions. I hold my Series 7, Series 63, Series 65, SIE, Life Insurance, and Health Insurance licenses.

Outside the Office

Outside of work, I enjoy spending time outdoors, especially hunting and fishing. The outdoors have taught me patience, preparation, and the value of stewardship, lessons that also influence the way I approach financial planning. I also enjoy sports, attending concerts, and spending time with family and friends.

A fun fact some clients find surprising: I'm an Eagle Scout and once went skydiving.

Frequently Asked Questions

Do you work with young married couples?

Absolutely. I enjoy helping young married couples build a strong financial foundation for the future. Whether you're combining finances, saving for a home, creating an emergency fund, starting an investment strategy, planning for children, or protecting your family through insurance, having a clear plan can help you pursue your goals with confidence.

I'm just getting started. Do I need a lot of money to work with a financial advisor?

Not at all. Many people believe investing and financial planning are only for wealthy individuals. I believe financial planning can be most valuable when you're establishing good habits and creating a foundation for the future. Even small, consistent steps can have a meaningful impact over time.

How can families prepare to transfer wealth to the next generation?

Successful wealth transfer involves more than passing along assets. It often includes estate planning, beneficiary reviews, tax considerations, family communication, and a strategy for preserving what you've built. Planning ahead can help protect your family's legacy and create a smoother transition for future generations.

What should I be doing if I'm within five years of retirement?

As retirement approaches, it's important to evaluate income needs, investment allocations, Social Security strategies, healthcare costs, and long-term goals. Creating a retirement income strategy can help provide confidence and clarity as you transition into retirement.

What can clients expect when working with you?

I want clients to leave meetings feeling confident, informed, and reassured about their financial future. My goal is to be more than just a financial advisor. I want clients to feel like they have a trusted resource and friend they can turn to whenever they need guidance.