A Different Kind of Financial Partner
What makes Baird different from many financial firms began with our founding in 1919 and Robert Baird’s understanding that our business was fundamentally about trust, partnership and building better futures for our clients and the communities we share.
What we call The Baird Way represents the responsibility that comes with that understanding and our confidence that it brings out our best in everything we do. It is the foundation of core beliefs we share, the promise we make to each other and the inspiration for our Mission:
To provide the best financial advice and service to our clients and be the best place to work for our associates.
Much has changed in the world since Robert Baird first wrote “Clients Come First” in 1919. But the focus that has fueled Baird’s growth and success for more than a century has always been on doing what’s best for the people who rely on us.
That’s The Baird Way.