Financial planning isn’t just about the numbers, it’s about your life. But it can be difficult to know where to start and how to create a plan that reflects your values, personality, goals, and circumstances.
At West End Advisory Group, we understand how difficult it can be to find the time or energy to devote to necessary but overwhelming tasks, such as investing and financial planning. Our priority is to help you manage your finances and take action to pursue your financial goals.
Support During Transitions
Change happens to all of us. Whether it’s a new job, a cross-country move, the death of a family member, or retiring, going through a time of transition often comes with significant decisions and shifts in your financial situation. Many of our clients come to us in a time of change, and even if they have the financial knowledge and the time to take care of the many details, it’s all too easy to second-guess themselves and worry that they’ve missed something, only willing to move forward when they’ve measured twice. Think of us as the second measure, the reassurance that you’ve done the work and everything is in place for your future.
Retirement, specifically, is one of life’s major turning points. The questions and decisions you may face as you prepare to leave your working years behind may leave you feeling overwhelmed. Questions such as “When should I claim Social Security?” or “Which retirement account should I draw from first?” or “How can I make sure I don’t outlive my money?” The answers to these questions, and many more about saving, investing, legacy, and cash flow, don’t have a one-size-fits-all answer. That’s why we don’t use cookie-cutter strategies.
Our Process
Our client-centered approach starts with you, not a strategy or a spreadsheet. We take the time to learn where you are, what you want, and what you’ve been doing to get there. With your goals, values, and current situation as a foundation, we work to replace your hunches and hopes with solid math and a comprehensive, tailored financial plan that removes the guesswork from your future.
And while our financial plans cover all your bases in regards to saving, asset allocation, and walking through different retirement scenarios, we also address the little-known and often ignored issues that can derail your nest egg, such as tax-loss harvesting, estate taxes and beneficiary designations, stretch IRA problems, and avoiding hidden fees, to name a few.
The West End Advisory Group Difference
When it comes to your finances, one question that is often overlooked is whether or not your interests align with those of your financial planner. You might think that working with a professional puts you a step ahead, but not all financial advisors work the same. At West End Advisory Group, your interests come first, period. No ifs, ands, or buts. We are always working in your best interest and doing what is right for your life and your future. Our unparalleled service model, objective advice, and reputation of fairness and integrity set us apart. We prioritize long-term relationships that work to deliver financial peace of mind, no matter what life brings your way.
Take The Next Step
Are you looking for a financial partner you can trust to objectively guide you toward your goals and help you navigate your financial life? We’d love to talk and see how we can help you. Take the first step today by setting up a no-obligation introductory meeting. Contact us at (314) 492-5999 or jroddy@ceteranetworks.com.
About Joe
Joe Roddy has been in the financial services industry since his early 20s. After working on financial transactions for large corporations, Joe decided he wanted to apply his skill and knowledge to meet the needs of the individual and small business owner, while at the same time creating his own business. He wanted long-term client relationships nurtured through trust that could not be developed in an environment emphasizing immediate transactions.
His founding of West End Advisory Group gave him the flexibility to build just that kind of business. Through hard work, outstanding service and a reputation of fairness and integrity, he has built a solid client base and has expanded his business through referrals.
The West End Advisory Group is a local firm but has the resources of a large national firm through its affiliation with Cetera Advisors Network—one of the country’s largest independent broker dealers. His firm’s approach is to plan before investing and uses a five-step process to customize a solution that works best for them.
In addition to his business, Joe is active in his community serving as Alderman of 17 th ward which includes the Central West End, Forest Park South East, Botanical Heights, and Kings Oak neighborhoods.
He has received numerous awards for his civic work including: Cortex Innovative Community Founder’s award for his role in its creation, Citizens for Modern Transit’s Chairman Award, Herbert Hoover Boys and Girls Club’s National Award of Merit, Central West End Association’s Renaissance Award, Shalom House’s Legacy Award for his support of the unhoused.