Samantha joined Financial Services of Virginia in 2026 and serves as Executive Assistant to W. Justin Lacy, AIF. Born and raised in Richmond, she brings over a decade of experience in operations and client management, shaped by her time in hospitality, life at sea in the cruise industry, and the world of financial services.
She earned her Bachelor of Business Administration from South University Savannah and has built a reputation for exceptional project and event management. Her background in high‑touch, service‑driven environments has given her a natural ability to bring people together, streamline processes, and help teams do their best work.
Samantha is known for her exceptional client service, attention to detail, and commitment to organizational excellence.
Outside the office, you’ll likely find Samantha exploring Richmond with her beloved dog, Rosie, discovering new restaurants, enjoying live music, traveling, or spending time with family and friends. She is also an active volunteer and is passionate about animal rescue and theater—two causes close to her heart.